Marshmallow Creative

Welcome to Marshmallow Creative

About us

We partner with licensors, licensing agents, licensees and retailers to develop creative content and product ranges which in turn generate revenue from their brands and properties.

What we do

Quite simply our passion is licensed product; our approach to design is playful and innovative. Our ability to design across all product categories from homeware to stationery and clothing to food allows us to provide our clients with versatility and continuity.

We do this through:

  • Style guides
  • Packaging solutions
  • 3D product concept visuals
  • In store point of sale materials

What else do we do?

Corporate Social Responsibility creative events
Marshmallow work with a wide range of businesses with CSR strategies to create large-scale wall murals for children’s hospices, hospitals and organisations.

our people

Michelle Sommerville
With eighteen years experience in the field of product development, Michelle is unique having worked in the 3 key disciplines of retail, design and licensing. Prior to establishing Marshmallow Creative in 2006 Michelle was the Creative Director for the Walt Disney Company, working with major global brands such as D&G, Adidas, Benetton, Monalisa and H&M.

Prior to this Michelle held senior design roles at Adams, the largest independent children’s wear retailer and M&S.

Working within Marshmallow are a team of highly creative illustrators, product and graphic designers focusing on their specialist areas of apparel, accessories, stationary, FMCG and home product design.

what our clients say

Kidz Entertainment
“Michelle and her team have an excellent understanding of what it takes to present a licensed property to retail. They are clearly experienced in developing product proposals which not only make the most of a character but make perfect commercial sense to a retailer. A direct result of our collaboration was the successful launch of licensed product ranges with a major global retailer who is now a key partner to our business.
Vice President Sales and Marketing Nordic
Kidz Entertainment / EEMC

Poplar Linens
“Using Marshmallow as our design resource has been a smart move They have perfect understanding of both what we want and what our client needs. Not only can they offer right first time design solutions but also offer creative support services from presenting creative to buying teams to liaising with manufacturing facilities. We need to work with a team who understand licensing, characters, manufacturing and retail from top to bottom - and Marshmallow do!”
Snr Sales Manager
Poplar Linens

The Walt Disney Company Ltd - Food, Health and Beauty
“Marshmallow Creative has been collaborating with our team for several years. Their creative solutions for our product development toolkits have been extremely important to inspire and build new business across many countries in Europe and emerging markets. Not only they respond on time and on budget to our briefs, but they also possess the rare sensibility to understand the storytelling element of the Disney characters and to know the kids world inside-out. Because of these reasons it is always a pleasure to work with Marshmallow Creative.”
Snr Product Development Manager Food, Health and Beauty - Europe
The Walt Disney Company Ltd

The Walt Disney Company - Fashion Europe
“It’s always a pleasure working with Marshmallow, they have a fantastic hit rate which makes my job so much easier!”
Design Manager - Fashion Europe
The Walt Disney Company Ltd

The Walt Disney Company
“If it’s a style guide you need Marshmallow can develop it – The projects we have worked on together have resulted in design portfolios which have been used for world wide product development. Turning their hand to a variety of different age targets, our properties have been given a touch of ‘Marshmallow magic’ - enabling us to deliver a fresh point of view season after season! What more can you ask for?”
Snr Design Manager - Global
The Walt Disney Company Ltd

“Marshmallow enabled me to realise an idea to commercial viability. The complete concept including logo, brand identity, product range and packaging came together both on time and within budget. Marshmallow's balanced understanding of creativity and commercial retail has resulted in a unique product range which is now successfully courting high street attention.”
Steve Dingley - Inventor